Marketing Management

1. Present a classification of hypothesis-testing procedures.

2. Describe the general procedure for conducting a t-test.

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3. Give the formula for the t statistic when examining a hypothesis related to a single mean.

1. Give the formula for the t statistic when examining a hypothesis related to a single proportion. 5. Give the formula for the t statistic when examining a hypothesis related to means of two independent samples.

2. Give the formula for the t statistic when examining a hypothesis related to means of paired samples.

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