Marketing Management

In each of the following situations, indicate the statistical analysis you would conduct and the appropriate test or test statistic that should be used.

a. Consumer preferences for Dove soap were obtained on an 11-point Likert scale. The same consumers were then shown a commercial about Dove. After the commercial, preferences for Dove were again measured. Has the commercial been successful in inducing a change in preferences?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Management
Just from $13/Page
Order Essay

b. Respondents in a survey of 1,000 households were asked to indicate their frequency of domestic air travel on an interval scale. They were also classified “as being in high-, medium-, or low-income categories. Is the frequency of domestic air travel related to income level?

c. In a telephone survey using a representative sample of 3,000 households, the respondents were asked to indicate their preference for fast-food restaurants using a 7-point Likert-type scale. The sample was divided into small and large households based on a median split of the household size. Does preference for fast-food restaurants vary by household size?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.