Marketing Management

Management would like to transform Gatorade from a sports drink to a lifestyle drink. Visit and search the Internet—including social media—as well as your library’s online databases to obtain information on the marketing strategy of Gatorade energy drinks.

1. Prepare a focus-group discussion guide to determine why people consume Gatorade drinks and what would lead them to consume more Gatorade.

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Management
Just from $13/Page
Order Essay

2. Conduct a focus group of 8 to 12 students using your discussion guide.

3. Prepare a focus-group topline report for Gatorade management.

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.