Marketing Management

Many CEOs and other high-level executives send messages to the public and employees by uploading a personal video statement onto YouTube. (An assistant may do the technical work.) Search for an executive video presentation recorded during the last sixty days. You might use the search word of a company that interests you, or the name of the executive. Evaluate the impact the executive’s YouTube message makes in terms of such factors as (a) the importance of the message, (b) the credibility of the message, and (c) the executive’s verbal and nonverbal communication skills.

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