Marketing Management

As implied in the text, data mining boils down to making sense of bits of information embedded in a large mass of information. No matter how exquisite the software performing the data mining, the manager or professional must have good intuition about the potential value of information or patterns of information. To get you in the right mind-set for data mining, do the following puzzlers.

• You are a manager in an insurance company. Your data mining software notes that people under 30 purchase less sun-blocking lotion, buy more cigarettes, and are more likely to let their auto inspection stickers expire. What sense do you make of these data that could help your insurance company?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Management
Just from $13/Page
Order Essay

• You are a human resources professional. Your data mining software indicates that employees who purchase American flags, watch professional football on TV, and own an SUV tend to stay longer with the company. What implications might this information have for staffing your company?

• You are a marketing specialist at a music company. Your data mining software indicates that people who purchase toothpaste with fluoride, own an umbrella, and give money to charity are more likely to pay to download music. What value for your company might you extract from this information?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.