Marketing Management

What could be the main reasons for Tata Motors entering the global small-car market?

1. What are the competitive advantages that Tato Motors would enjoy with their Nano in emerging markets?

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2. What are the barriers for entering Western markets with Tata Nano?

Explain the differences between the RBV, the MOV and the VBV.

1. What is the connection between the RBV and the RM approach?

2. What is the purpose of the value chain?

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