Marketing Management

Durai joined in organization for a fortnight and he had conversation with Raj. Durai was hired as company counselor; felt that he was fed up with Raj’s team of non-performa. There had been two major merger and the responsibilities had increased somewhat. When Durai went to meet Shankar Jha, the bright star who had joined six months back, he has reported absent and seemed to be suffering from tension and angina pain. The band III executive was also being with company for 5-15 years and yet had not been able to make to band II position. They were laid back, extremely, critical and yet surprisingly not moving. Raj is also making some structural changes suggested by Vasthu expert to nullify the evil spirits. The company had a great infrastructure, attractive compensation packages and yet the place reeked of apathy. It was like a stagnant pool of best talent. Was it possible to undertake operation cleanup.


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