Marketing Management

1. Use the Internet to determine the market shares of the major cell-phone handset manufacturers (Nokia, Motorola, Samsung, Sony/Ericsson, etc.) for the last calendar year.

2. What type of syndicate data will be useful to Motorola?

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3. Discuss the role of qualitative research in helping Motorola expand its marketshare.

1. Discuss the role that marketing research can play in helping Motorola further build the Moto brand.

2. Management would like to continue rebuilding Motorola. They feel this can be best accomplished by increasing Motorola’s U.S. marketing share. Define the management-decision problem.

3. Define an appropriate marketing research problem based on the management-decision problem you have identified.

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