Marketing Management

1. What are the distinguishing features of simple random sampling?

2. Describe the procedure for selecting a systematic random sample.

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3. Describe stratified sampling. What are the criteria for the selection of stratification variables?

1. How do probability sampling techniques differ from non probability sampling techniques?

2. What is the least expensive and least time-consuming of all sampling techniques? What are the major limitations of this technique?

3. What is the major difference between judgmental and convenience sampling? 10. What is the relationship between quota sampling and judgmental sampling?

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