Marketing Management

Examine the list of demographic segmentation variables. For each demographic variable listed in the text, identify two products that are marketed to a specific demographic segment. Identify the specific demographic segment and explain why the product is aimed at that particular market segment.

Identify one brand that has been especially successful at reaching a specific demographic segment.

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Millennials are an attractive generation for marketers. Examine the millennial segments described in the chapter. Which segment do you belong to? Identify a friend or relative that would fit into each of the other millennial segments. Explain why you would put them into that particular millennial segment.

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