Marketing Management

1. Use the Internet to determine the market shares of the major coffee shops for the last calendar year.

2. Search social media (see Chapter 4) to obtain information on consumer preferences for coffee shops.

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3. What type of syndicate data will be useful to Dunkin’ Donuts?

4.Discuss the role of qualitative research in helping Dunkin’ Donuts expand further in the United States.

1.Discuss the role that marketing research can play in helping a coffee shop such as Dunkin’ Donuts formulate sound marketing strategies.

2. Dunkin’ Donuts is considering further expansion in the United States. Define the management-decision problem.

3. Define an appropriate marketing research problem based on the management- decision problem you have identified.

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