Assume you are the account executive at a database marketing agency. A local music retailer with four stores has asked you to develop a database for the company.
What information should be in the databases? How would you build a data warehouse and where would you obtain the data? Be specific.
Hickory Outdoor is a retail store that sells fishing, hunting, camping, and other outdoor equipment and supplies, including various items for a number of outdoor sports. The company has built a database of its customers over the last five years. The marketing team can use data mining to improve their marketing efforts. Suggest ways data mining might be used.
What type of marketing programs would you suggest based on data mining? What other types of marketing programs can be developed from the database?
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