1. What are the four types of sales promotion?
2. What is the difference between positive and negative reinforcement in relation to sales promotion? Give examples of each.
3. Explain ‘chaining’.
1. Describe the phenomenon known as the ‘mortgaging effect’.
2. What do you understand by the term ‘self-liquidating promotion’?
3. Explain the benefits behind undertaking a cause-related promotion.
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