Marketing Management

1. What are the four types of sales promotion?

2. What is the difference between positive and negative reinforcement in relation to sales promotion? Give examples of each.

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3. Explain ‘chaining’.

1. Describe the phenomenon known as the ‘mortgaging effect’.

2. What do you understand by the term ‘self-liquidating promotion’?

3. Explain the benefits behind undertaking a cause-related promotion.

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