Marketing Management

1. Why might an organization use mystery shoppers? How would you plan a mystery shopping campaign and what would it entail?

2. Is online retailing the future of shopping?

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1. What part does Primark stores’ décor and point of sale play in their strategy?

2. How have Primark benefited from long-term changes in consumer trends?

3. Primark, according to the case study, ‘transcends socio demographics’. In what other ways might they segment the marketplace?

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