Marketing Management

1. Go onto one of the social-bookmarking sites such as Reddit, Digg, or StumbleUpon. Find an example of a brand that is “doing it right” and an example of a brand that is “doing it wrong.”

2. Find a story that has gone viral on one of the social-bookmarking sites. Analyze characteristics such as topic, timing, copy, pictures, and headline. Try to determine what made the story go viral versus other stories

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