Marketing Management

1. What are the major decisions involved in designing observational forms?

2. Develop three double -barreled questions related to flying and passengers’ airline preferences. Also, develop  corrected versions of each question.

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3. List at least 10 ambiguous words that should not be used in framing questions.

1. What guidelines are available for deciding on the form and layout of a questionnaire?

2. Describe the issues involved in pretesting a questionnaire.

3. How can social media aid in developing a questionnaire?

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