The distracted consumer is a marketing problem, but also a human one. In the book The Shallows: What the Internet Is Doing to Our Brains, Nicholas Carr presents research arguing that the internet is physically changing our brains and reducing attention spans.39 How distracted are you? Do you find your attention span waning?
1. Is the advertising age or traditional public relations age over? Find your own evidence to prove or disprove this statement.
2. What are your thoughts on integrated marketing communications? Is it always necessary, or do you believe a campaign could still be a success by using only one touch point, such as TV or just social media?
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