Marketing Management

1. What five elements are parts of an apology strategy?

2. What four forms of impression management are used to combat negative events?

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3. What is sponsorship marketing?

“There’s no such thing as bad publicity.” Maybe, but bad publicity has caused corporations to collapse and millions have been taken off the value of other corporations. Find a good example of bad publicity for an organization in your country.

What happened? Did the organization survive the bad publicity? What action did they take? Was the bad publicity actually justified?


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