Marketing Management

1. What are the guidelines available for deciding on question wording?

2. What is a leading question? Give an example.

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3. What is the proper order for questions intended to obtain basic, classification, and identification information?

1. What can a researcher do to make the request for information seem legitimate?

2. What are the advantages and disadvantages of unstructured questions?

3. What are the issues involved in designing multiple-choice questions?

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