Marketing Communication

1. Can traditional media help online branding?

2. What is a personalized URL or PURL?

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3. What is meant by the term search engine optimization (SEO)? How can it be accomplished?

4. What challenges must be overcome to establish an international e-commerce operation?

Examine the characteristics of Web 1.0 to Web 4.0. Discuss how the internet affects your daily life. Interview individuals in each of the following age categories about their use of the internet: 30–39, 40–59, 60+. Relate their conversations to Web 1.0, Web 2.0, Web 3.0, and Web 4.0

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