Marketing Communication

Name a brand you really like and for which you have a high level of loyalty. Access the brand’s website and the social media pages shown on the brand’s website.

Discuss the information provided on each social media. Based on the reasons brands use social media shown in Figure, discuss what you think is the reason for each social media site. Evaluate how successful you think the brand is with social media. Provide screenshots of the social media sites and website to support your thoughts.

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Choose one of the following product categories. Select two prominent brands from that category. Access each brand’s website and social media links. Compare and contrast the information provided for each brand and social media. Which brand has the best social media presence? Why? Provide screenshots to illustrate your points.

a. Sports equipment

b. Clothing

c. Restaurants

d. Beverage

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