Explain how advances in information technology and communication have increased global competition for goods and services.
How has the increased global competition in turn, impacted brand parity, the need for customer engagement, and changes in channel power? Be specific by identifying examples to illustrate your thoughts.
Brand parity has become a major issue for companies.
Identify three product categories in which the brand you purchase is not very important.
Why is the brand not important? Identify three product categories in which the brand is important. What brand or brands do you typically purchase in each category? Why?
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