Marketing Communication

Use a search engine to find your country- or region specific version of the websites for Apple, Samsung, and Toshiba.

What promotions are they running at the moment? Are these promotions in association with, or independent of, local retailers? Are they trying to convince you to order direct?

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1. Should public relations be an integral part of the overall marketing effort? Provide some reasons why this should not be the case. Give an alternative solution to the question.

2. How is PR work split when an agency is used?

3. In PR terms, what are hits? How are they assessed and handled by PR people?

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