1. What is the difference between strategies and tactics?
2. Define ‘push’ and ‘pull’ strategies.
3. What do you believe ‘point-of-sale’ materials will include
1. What is the purpose of a marketing communications plan?
2. Objectives should be SMART. What does SMART stand for?
3. Who are the ‘trade channel intermediaries’?
4. What is a ‘slotting allowance’?
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