Marketing Communication

Prepare a creative brief for a new Italian-themed restaurant opening in your capital this year. Ensure that you provide information in each of the following categories.

a. Objective

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b. Target Audience

c. Message theme

d. Support

e. Constraints

Making the decision to use an external advertising agency as opposed to an in-house program for advertising or some other aspect of the advertising function can be difficult. Access the American Association of Advertising Agencies website at www.aaaa.org.

What type of information is available at this website? How would it benefit companies looking for an advertising agency? Explain your answer. How would it benefit advertising agencies? Explain your answer.

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