Marketing Communication

AG Analytics is a Scandinavian company that provides marketing and advertising evaluations. Access the company’s website at aganalytics.dk. Choose one of their case studies and analyze the campaign and the work that AG performed.

What was the outcome of the evaluation?

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The New Zealand brand Ecostore took full advantage of live streaming technology and social media during China’s Singles Day. UMS (www.ums.co.nz), an agency with a very clear China focus, designed the campaign. Examine the campaign organized by UMS for ecostore and assess its effectiveness.

What metrics would you use to judge the impact of the campaign?

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