Marketing Communication

1. How should a business respond to persistent criticisms from consumers and others on social media? Should they take this kind of criticism as seriously as they might take a piece in the professional media, or should they ignore it?

2. One of the vice presidents of a small but highly respected bank in a local community was charged with sexual harassment by a female employee. What types of communications should be prepared for each of the internal and external stakeholders listed in the chapter? Which stakeholders would be the most important to contact? Why?

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