A number of agencies assist business organizations with integrated marketing communications programs. Whereas some firms try to provide a wide array of services, others are more specialized. Access the following association websites. What type of information is available on each site? How would the information provided be useful in building an IMC program?
a. International Social Marketing Association (www.i-socialmarketing.org)
b. Brand Activation Association (www.bbalink.org)
c. Outdoor Advertising Association of America (www.oaaa.org)
d. Direct Marketing Association (www.the-dma.org)
e. Digital Marketing Association (www.digitalmarketingassoc.com)
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