Marketing

You are conducting an image study for Carnival Cruise Lines. As part of exploratory research, analyze the messages posted to the newsgroup rec. travel. cruises to determine the factors that consumers use in evaluating cruise companies. This newsgroup can be located at http://groups.google.com.

1. How can HP make use of exploratory research to understand how household consumers buy personal computers and related equipment?

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2. Describe one way in which HP can make use of descriptive research.

3. Describe one way in which HP can make use of causal research.

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