Marketing

1. Going back to the KONY 2012 case study, what do you think Jason Russell and Invisible Children could have done differently to avoid the problems they had? What could they have done to ensure a better future for the organization?

2. Find a startup that has achieved enormous success. What role did social media play in the organization’s rise?

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1. Research a company that has gone out of business or is struggling. How did the organization’s lack of social media integration or adaptation to changing technology contribute to their demise?

2. Write your own definition of social media. What is missing from the Wikipedia version? If you feel your definition is better, go onto Wikipedia and change it.

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