Campaign Asia ( is a targeted version of the magazine. What type of information is available? How would this site be valuable to a PR practitioner? How could it be used by a firm seeking PR agency? How could it be used by a marketing manager?

Read the article titled “MEPRA’s Alex Malouf: ‘A Year for Cause-Related Marketing’” at the Campaign Middle East website ( What is the argument being made with respect to causerelated marketing? What advice would you give a business considering this approach? Would it work for all types of business?

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