Marketing

Managers are often the most difficult group for the public relations department to reach. To entice employees to reach departmental goals, managers often communicate using memos or verbal messages. These messages may conflict with the IMC theme. For example, in an effort to trim costs, a manager may send a memo to all employees telling them to only use standard production procedures. Through verbal communications, employees learn that anyone caught violating or even bending the policy to satisfy a customer will be immediately reprimanded. The manager’s action suggests that even though he wants employees to provide customer service, in actuality, they had better not do anything that is not authorized. Employees soon get the message that management only cares about costs, not customers. Any advertising message about customer service will be perceived by employees as a big joke. Write a memo to employees that will support the IMC goal of high customer service, yet alert them to the need to follow standard operating procedures. Is there anything else you would do to ensure that this is not a conflicting message being sent to employees?

The shortage of funds for universities and colleges has led many university leaders to consider using sponsorships to generate revenues. What would you think about your university having stadiums and sports teams sponsored by various corporations?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing
Just from $13/Page
Order Essay

Discuss the pros and cons of your school using corporate sponsors to fund athletics.

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.