Marketing

Visit the Web sites of competing sneaker brands (Nike, New Balance, and Adidas). The URLs are www.nike.com, www.newbalance.com, and www.adidas.com. From an analysis of information available at these sites, as well as a conducting a search in social media, determine the criteria used by consumers in selecting a sneaker brand.

1. Conduct an Internet and social media search on HP and briefly describe the environmental context of the problem surrounding HP.

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2. Define the management-decision problem facing HP as it seeks to maintain and build on its leadership position in the personal computers market. Social Media

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