Visit the Web sites of competing sneaker brands (Nike, New Balance, and Adidas). The URLs are,, and From an analysis of information available at these sites, as well as a conducting a search in social media, determine the criteria used by consumers in selecting a sneaker brand.

1. Conduct an Internet and social media search on HP and briefly describe the environmental context of the problem surrounding HP.

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2. Define the management-decision problem facing HP as it seeks to maintain and build on its leadership position in the personal computers market. Social Media

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