1. Describe the task of marketing research and illustrate with an example.

2. What decisions do marketing managers make? How does marketing research help them to make these decisions?

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3. Discuss the role of marketing research in gathering competitive intelligence.

1. How would you classify marketing research suppliers?

2. What are syndicated services, and how do they help a firm conduct marketing research?

3. What is the main difference between a full-service and a limited-service supplier?

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