1. Conduct an Internet and social media search on HP and briefly describe the environmental context of the problem surrounding HP.
2. Define the management-decision problem facing HP as it seeks to maintain and build on its leadership position in the personal computers market. Social Media
1. Define an appropriate marketing research problem that corresponds to your definition of the management- decision problem.
2. Present a graphical model describing consumers’ selection of a personal computer brand. 5. Describe three research questions, with one or more hypotheses associated with each.
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