Marketing

As the marketing manager of Canon cameras, how

As the marketing manager of Canon cameras, how would you use information on consumers’ price sensitivity for digital cameras to formulate pricing strategies that would increase your market share?

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1.Visit www.bestbuy.com and identify the price ranges of the digital cameras by Canon and other brands.

2.Search the Internet—including social media—as well as your library’s online databases to obtain information on consumers’ price sensitivity for digital cameras.

3. Canon wants to determine consumers’ price sensitivity for its new advanced digital camera. Design an appropriate experiment. Would you recommend a true experimental design? If yes, which o

1. What would be the most appropriate survey method for a project in which control of field force and cost are critical factors?

2. How would you use a Facebook account to conduct a survey? When might such a survey be appropriate?

3. Name the types of mechanical observation, and explain how they work.

4. What are the relative advantages and disadvantages of observation?

would you use information on consumers’ price sensitivity for digital cameras to formulate pricing strategies that would increase your market share?

1.Visit www.bestbuy.com and identify the price ranges of the digital cameras by Canon and other brands.

2.Search the Internet—including social media—as well as your library’s online databases to obtain information on consumers’ price sensitivity for digital cameras.

3. Canon wants to determine consumers’ price sensitivity for its new advanced digital camera. Design an appropriate experiment. Would you recommend a true experimental design? If yes, which o

1. What would be the most appropriate survey method for a project in which control of field force and cost are critical factors?

2. How would you use a Facebook account to conduct a survey? When might such a survey be appropriate?

3. Name the types of mechanical observation, and explain how they work.

4. What are the relative advantages and disadvantages of observation?

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