Marketing

1. Describe the criteria that should be used for evaluating field-workers.

2. Compare the fieldwork in social media research to traditional fieldwork. Social Media

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3. Write interviewer instructions for in-home personal interviews to be conducted by students.

 

1. What aspects are involved in the supervision of field-workers?

2. How can respondent selection problems be controlled?

3. What is validation of fieldwork? How is this done?

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