Marketing

What is it like to conduct fieldwork? Go to the textbook Web site and download the following file: Vending Machine Survey.doc. Print five copies of this survey, select a building on campus with vending machines, go there, and conduct separate survey inter- views with five different people from that building.

1. How did you feel approaching these respondents?

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2. What seemed to be the most challenging part of the survey for the respondents?

3. If other students were employed to collect the data for this survey project, how should they be trained?

4. If other students were employed to collect the data for this survey project, how should their fieldwork be supervised?

5. If other students were employed to collect the data for this survey project, how should their fieldwork be evaluated?

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