Consumption patterns for chips and snacks change often. The brand manager for Lay’s chips would like to conduct a telephone survey to determine the consumption of chips and snacks.
1. Visit www.fritolay.com/lays and search the Internet— including social media—as well as your library’s online databases to obtain information on the consumption of chips and snacks. Design an appropriate questionnaire.
2. Train an interviewer (a fellow student) and have her or him conduct the telephone interview with a respondent (another student).
3. How would you supervise this interviewer?
4. As the brand manager for Lay’s chips, what information would help you formulate marketing strategies to increase sales?
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