Marketing

1. Design a questionnaire to measure consumers’ evaluation of Subaru brands.

2. Develop a sampling plan for the survey of question 8.

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3. How should the sample size be determined?

1. Can Subaru make use of causal research? If yes, how?

2. Design ordinal, interval, and ratio scales for measuring consumer preferences for various automobile brands.

3. Design Likert, semantic differential, and Stapel scales for measuring consumer preferences for various automobile brands.

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