1. Discuss the role that marketing research can play in helping Subaru understand why its customers are devoted to the brand.

2. In order to continue to grow, Subaru must foster and build customer loyalty. Define the management-decision problem.

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3. Define an appropriate marketing research problem based on the management- decision problem you have identified.

1. Visit the GfK Custom Research North America Web site ( Identify some of the surveys recently completed by GfK. What were the sample sizes, and how were they determined in these surveys?

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