Marketing

1. Using the incidence rate you have determined and a completion rate of 50 percent, what should be the number of initial contacts to achieve a final sample size of 500skiers?

2. As the director of marketing for Vail Cascade Resort in Colorado, “the ultimate Rocky Mountain destination,” what information would you need to formulate marketing strategies to increase your sales?

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1. Visit www.ski.comand search the Internet—including social media—as well as your library’s online databases to obtain information on the incidence (proportion) of people who ski every season.

2. In a survey of the general population on skiing, what should be the sample size for a 95-percent confidence level and a +/ 5-percent precision level? As an estimate of the population proportion, use the proportion you have determined in step 1.

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