Marketing

1. What are the advantages and disadvantages of Motorola sampling social mediato determine consumer preferences for cellular handsets?

2. If Motorola were to conduct marketing research to determine consumer preferences for cellular handset manufacturers in Asia, how would the research process be different?

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3. Discuss the ethical issues involved in researching consumer preferences for cellular handset manufacturers.

1. Do you think that the mall-intercept interviewing conducted by Motorola was the best method of administering the survey? Why or why not?

2. Discuss the role of experimentation in helping Motorola design handsets thatare preferred by consumers.

3. Develop a questionnaire for assessing consumer preferences for cellular handsets.

4. What sampling plan should be adopted for the survey

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