Marketing

1. As the marketing manager of HP personal computers, what marketing programs will you design to target families?

2. Search the Internet and social media—as well as your library’s online databases—to obtain information that will assist you in targeting families. Social Media

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3. HP wants to conduct a telephone survey to determine how it can attract more families to HP PCs and notebooks. Design the sampling process.

4. Discuss the advantages and disadvantages of HP using social media samples to obtain information on consumers’ preferences for notebook computers.

1. Using a computer program, generate a set of 1,000 random numbers for selecting a simple random sample.

2. Visit Gallup (www.gallup.com). Examine the Internet surveys being conducted. Write a report about the sampling plans being used.

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