Marketing

Ben & Jerry’s Homemade Ice Cream would like to conduct a survey of consumer preferences for premium ice cream brands in Los Angeles. Stratified random sampling will be used. Visit www.census.gov to identify information that will be relevant in determining income and age strata.

1. Describe the cluster sampling procedure. What is the key distinction between cluster sampling and stratified sampling?

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2. What factors should be considered in choosing between probability and non probability sampling?

3. How can the representativeness of social media samples be improved?

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