Marketing

1. Define the appropriate target population and the sampling frame in each of the following situations:

a. The manufacturer of a new cereal brand wants to conduct in-home product usage tests in Chicago.

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b. A national chain store wants to determine the shopping behavior of customers who have its store charge card.

c. A local TV station wants to determine households’ viewing habits and programming preferences.

d. The local chapter of the American Marketing Association wants to test the effectiveness of its new-member drive in Atlanta.

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