Marketing

1. What are the reasons that respondents are unable to answer the question asked?

2. Explain the concepts of aided and unaided recall.

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3. What are the reasons that respondents are unwilling to answer specific questions?

1. What is the purpose of questionnaires and observational forms?

2. Explain how the mode of administration affects questionnaire design.

3. How would you determine whether a specific question should be included in a questionnaire?

4. What is a double-barreled question?

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