Marketing

1. Explain how you would implement a posttest-only control group design on the Internet to measure the effectiveness of a new print ad for Toyota Camry.

2. Explain how you would implement a posttest-only control group design in social media to measure the effectiveness of a new print ad for Hilton hot

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Microsoft has developed a new version of its Excel spreadsheet, but is not sure what the user reaction will be. Design an Internet-based experiment to determine user reaction to the new and previous versions of Excel.

Describe a specific situation for which each of the following experimental designs is appropriate. Defend your reasoning.

a. One-group pretest posttest design

b. Pretest posttest control group design

c. Posttest-only control group design d. Time series design e. Factorial design

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