Why is a product placement often more effective than a television commercial?

1. What is the target group and the main ‘message’ in the Tequila Avión commercial?

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2. Why is it a good idea to hand over the worldwide distribution of Tequila Avión to Pernod Ricard?

Please explain which relationships in the total value chain would be most important for Dassault Falcon to focus on.

1. Please explain how Dassault Falcon can benefit from a collaboration with a complementor or (in)direct competitor.

2. Is key account management (KAM) relevant to use for Dassault Falcon? If yes, how?

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