Carol has heard that you are the new global marketing specialist, so you are called in as a last-minute consultant before the presentation to the board of directors. You are confronted with the following questions, which you are supposed to answer as best you can:

1. How can General Mills and Nestlé create international competitiveness by joining forces in CPW?

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2. Evaluate the international competitiveness of CPW compared to the Kellogg Company.

3. What kind of competitive intelligence would you recommend CPW to collect about Kellogg in order to be better in challenging the no. 1 position?

4. Where and how can CPW create further international sales growth?

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